
Coach Cherry
Spirit
Coach introduces Coach Cherry, a colorful and joyful new Parfum celebrating the vibrant pulse of New York City in a new campaign starring Emmy Award-winning actor and producer Storm Reid. Radiant, audacious, and irresistibly addictive, this modern scent captures the house’s playful spirit and vision of inspiring today’s generation to explore and express their many selves with confidence.

Spirit
Coach introduces Coach Cherry, a colorful and joyful new Parfum celebrating the vibrant pulse of New York City in a new campaign starring Emmy Award-winning actor and producer Storm Reid. Radiant, audacious, and irresistibly addictive, this modern scent captures the house’s playful spirit and vision of inspiring today’s generation to explore and express their many selves with confidence.




The intention
“Coach Cherry has a bright confidence that I think captures the energy of today’s generation – something I believe Storm Reid embodies so authentically in the campaign. The fragrance concept was inspired by our popular Cherry charm and I thought it would be fun to explore the same spirit of self-expression that it evokes,”
Stuart Vevers Creative Director
The fragrance
The fragrance
Floral chypre fruity

Top Notes:
cherry, mandarin, pink pepper

Middle notes:
jasmine sambac, magnolia, rose

Base notes:
patchouli, tonka, ambrofix™
























