L.12.12 Bleu: Elegance in Motion

May 4, 2026

A new chapter in Lacoste’s fragrance collection, L.12.12 Bleu continues the legacy of an iconic line, where the scent naturally complements the look.

Born from René Lacoste’s vision, the polo shirt has established itself as an essential piece, transcending eras without ever losing its modernity. An elegance that is both simple and refined, combining comfort, precision, and that discreet French Touch unique to the House.

It is in this same spirit that the L.12.12 collection was conceived: a structured, accessible olfactory wardrobe, where each fragrance accompanies a moment, an attitude, chic in motion. With L.12.12 Bleu Eau de Parfum, Lacoste adds a new nuance, one that is more contrasting, more assertive.

Created by Yann Vasnier, the fragrance embodies a simple idea: that of a balance between energy and control. The composition revolves around a contemporary woody-citrus fougère, playing between freshness and depth. The opening is energetic: icy yuzu brings a vivid, almost electric sparkle, while ginger prolongs this sensation of movement.

The heart note gains in elegance. Lavandin and geranium unfold a clean, dynamic aromatic signature. Then, gradually, the fragrance settles: cedarwood and vetiver establish a woody depth that is understated and long-lasting.

An olfactory composition that evokes a perfectly tailored polo shirt, both relaxed and precise.